Why does personalization still elude marketers? Uncover the top challenges to personalization and how access to retail data can help chart a path to success.
How can you grow your personalized marketing efforts? From introducing the right technology to building a strategic program, here are 7 steps to get started.
Is your retail marketing team organized by channels or goals? Going forward, the most successful teams will prioritize goals over channels. Here's why it matters.
The new era of email marketing in retail is about optimized workflows and accessible data. Here's what this era looks like and what it means for marketers.
A personalized welcome series can set the tone for strong customer relationships built on trust and relevance. Here's why it matters and how to start.