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Stop RFPing, Start POCing: How a Proof of Concept Prioritizes Value & Minimizes Risk

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Strategy

Stop RFPing, Start POCing: How a Proof of Concept Prioritizes Value & Minimizes Risk

The RFP process has become a vicious cycle that makes change painful. In contrast, a proof of concept prioritizes value and minimizes the risk of change.
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Trends

10 Things Every Retail Marketing Team Needs in Their Next ESP

Starting the search for your next ESP? These 10 criteria are a must for any retail marketing team that wants to prioritize email performance.
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Trends

Breaking Down Technical Concepts: How Marketing Can Talk to IT About ESP Evaluation

When selecting a new ESP, how can marketing approach IT about a technical evaluation? We break down four critical technical concepts for ESP evaluation.
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Trends

Demystifying the Next Gen ESP

The next gen ESP helps retail marketing teams take enormous steps forward in their personalization journey and solve a variety of business problems.
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Strategy

Don’t Let the Stack Hold You Back: From Retail Data to Revenue (Fast)

Why does personalization still elude marketers? Uncover the top challenges to personalization and how access to retail data can help chart a path to success.
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How-to

Flipping the Marketing Mix: How to Scale Your Personalized Marketing

How can you grow your personalized marketing efforts? From introducing the right technology to building a strategic program, here are 7 steps to get started.
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