Bluecore Hires Two Former BlueKai/Oracle Leaders; Sets Its Sights on Retail Data

Sherene Hilal and Stephen Papa Join Bluecore as VP, Product Marketing and Business Operations and Head of Product, Platform and Data Integrations

April 3, 2018

New York, New York (April 3, 2018) – Bluecore, a retail marketing company whose AI-driven platform matches customers with the products they love, has hired Sherene Hilal as VP, Product Marketing and Business Operations, and Stephen Papa as Head of Product, Platform and Data Integrations. Both Hilal and Papa previously served on the product team at BlueKai (now part of Oracle).

At Bluecore, Hilal will lead commercialization of products and business operations, leveraging her experience successfully driving product development and enterprise readiness within digital marketing. At BlueKai/Oracle, she served as the Senior Director of Outbound Product Management, defining and developing the “Data as a Service” category.

Papa will oversee product development of the company’s core technology strategy, leveraging Bluecore’s robust data science and decisioning capabilities. His experience in digital advertising and marketing automation will expand the existing Bluecore footprint. In his previous role as Senior Director of Product Management at BlueKai/Oracle, Papa built an industry-leading enterprise SaaS platform that defined the DMP category.

Hilal and Papa are key additions as Bluecore continues to establish itself as a data activation leader in the retail space — an initiative that began in 2017 when the company hired Rob Holland, the former GVP/GM, Advertiser Solutions at the Oracle Data Cloud, to serve as COO and scale the organization’s operations and management functions

“Across the board, we’re seeing that retailers who invest in high-quality customer and product catalog data are driving more revenue, improving efficiency and providing a more relevant customer experience,” said Holland. “Most of our customers possess a wealth of data – their challenge lies with activating that data in specific ways to drive business outcomes in a fast-paced retail environment. Sherene and Stephen will enable Bluecore to accelerate our mission to empower retailers to discover their best customers through data-driven marketing programs.”

About Bluecore

Bluecore is a retail marketing company whose AI-driven platform brings together website, customer and live product insights to match customers with the products they love. By activating dynamic product data for the first time, Bluecore’s email marketing solution solves the missing piece of the performance puzzle: the ability to respond to customer behaviors with triggered and individualized communication.  Hundreds of brands and retailers, including Teleflora, Vineyard Vines, Staples and Best Buy Canada, use Bluecore to drive increased revenue with less effort. Learn more at

Media Contact: Kieran Powell,

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