Newegg Names Bluecore “Best Marketing Platform” in Annual Eggie Awards

AI-Enabled precision personalization platform recognized for advancing customer experience, increasing average order values and driving significant sales

February 8, 2017

New York, NY (February 8, 2018)  – Bluecore, an AI-driven retail marketing platform that brings together website, customer and live product insights to match customers with the products they love, was named “Best Marketing Platform” by Newegg in the 2018 Eggie Awards. Newegg recognized Bluecore for its unprecedented ability to create and target granular customer segments based on behaviors predicted at the product level, rather than in response to their transactions or behaviors alone. Now in their 14th year, the Eggie Awards recognize outstanding contributions from the company’s valued partners, vendors and customers.

“The 2017 calendar year was one of strong growth, most notably our global expansion into more than 50 countries. Scaling our business internationally at such a rapid pace would not have been possible without valuable contributions from our many partners,” said Danny Lee, CEO of Newegg. “The Eggie Awards celebrate those achievements and are a great way to kick off what we expect to be a similarly productive new year.”

Newegg discovered that while there are no lack of solutions that give retailers aggregated insights into their collective website visitors’ behaviors, trending products and other bulk engagement patterns, Bluecore let them drill down on each individual customer’s historical journey— from what promotions they responded to and products they viewed to which categories they searched and which products they added to their cart, purchased and/or abandoned.

Founded in 2013, Bluecore is changing the way brands understand and respond to very specific customer actions. By directly integrating with retailers’ product catalogs and tracking how individual customers are engaging with them, Bluecore is able to predict precisely what customers are most likely to respond to at each subsequent step along their journey.

“As retail has shifted online, retailers have struggled to match customers with the products they’ll love,” said Bluecore Co-Founder and CEO Fayez Mohamood. “Our customers have been using Bluecore’s platform to send personalized messages to their customers based on their product preferences.  This shift from batch messaging has led to significant improvements in conversion and revenue for our customers.  Newegg has allowed us to demonstrate what highly strategic email campaigns can mean for their bottom line. We’re honored to have been recognized for this work.”


Visit for a complete list of the Eggie Award winners.

For more information about Bluecore, please contact


About the Eggie Awards

Newegg celebrates the Eggie Awards each year at the Consumer Electronics Show. Now in its 14th year, the coveted Eggie Awards recognize outstanding contributions from the company’s valued partners, vendors and customers. The 2018 Eggie Awards gala took place at the Omnia Nightclub at Caesars Palace on Jan. 11.


About Newegg
Newegg Inc. is the leading electronics-focused e-retailer in the United States. It owns and operates


About Bluecore

Bluecore is an AI-driven retail marketing platform specializing in email personalization. By bringing together and activating website, customer and–for the first time–dynamic product data, Bluecore solves the missing piece of the performance puzzle by helping retailers automatically respond to customer behaviors with triggered and individualized messages.  Hundreds of brands and retailers use Bluecore to drive more revenue with less effort by connecting customers to the products they’ll love.

Page 1 Created with Sketch.
Bluecore Logo