Bluecore unveils Bluecore Communicate™, Email Reimagined for Performance and Personalization at Scale in Retail

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Bluecore Ads Quickly Sync Hyper-Targeted Messages Across All Devices, Channels

New York, New York | June 6, 2016

New offering integrates with existing workflows for seamless cross-channel campaign execution

Bluecore, a retail marketing technology company empowering marketers to take immediate action on behavioral and product data, today announced the company’s platform expansion into an array of advertising channels with Bluecore Ads.

Bluecore’s marketer-friendly triggered email and Predictive Audiences applications were a natural springboard into this launch. Ads uniquely accesses more first party data – including email addresses and real-time catalog changes – to enable marketers and agencies to quickly deploy advanced digital advertising programs that push beyond retargeting and cart abandonment. This means brands can deliver net-new experiences in the world of display advertising and dynamic creative with price decrease alerts, back-in-stock or sale announcements, post-purchase cross-sells and communications about new arrivals.

Bluecore Ads allows marketers to:

  • Tap email, site, customer and product/catalog data sets to develop the easiest, freshest shopper segments
  • Sync those audiences in personalized advertising campaigns across all devices through advertising channels like Facebook, Google AdWords, and Demand-Side Platforms (DSPs)
  • Integrate the application into existing marketing or advertising technologies, workflows and advertising platforms, without a burdensome data ingest process

“No other platform can marry brands’ first-party data and real-time product catalog changes to deliver such meaningful advertising messages,” said Fayez Mohamood, co-founder and CEO of Bluecore. “In addition to creating automated display ads that react to inventory, marketers can now leverage the audience segmentation engine to implement new advertising strategies within existing campaigns.”

Marketers who have already integrated Bluecore into their ecommerce sites will have no integration work to perform or tech resources to obtain to start working with Bluecore Ads. They can integrate Ads with their existing advertising platform accounts in just a few clicks, instead of building to APIs and disparate databases. For new customers, Bluecore will provide a single snippet of Javascript code that just needs to be copied and pasted into the global header of the website. There’s no data dump or tech support required.

Additionally, Bluecore’s Audiences product is a customer audience builder and exporter that continually syncs audiences via the target platform’s identified of choice, whether it’s an email address, phone number, device ID, or IDFA. These audiences can currently be leveraged on Facebook’s Custom Audiences, Google’s Customer Match and MediaMath with more integrations on the way.

Bluecore will be demonstrating Ads to the public for the first time at the upcoming Internet Retailer Conference + Exhibition (IRCE) at McCormick Place West in Chicago from June 7 – 10. Demos will also be available at booth 1581. Additionally, Bluecore’s co-founder and vice president of product, Max Bennett, will be joined on the show’s stage by Matthew Butlein, president of Freshpair.com, to discuss “Data and Automation Drive the Future of All Marketing Communications” on Thursday, June 9 at 10:30 a.m.

ABOUT BLUECORE

Bluecore is a retail marketing technology company that empowers marketers to launch any personalized campaign in 60 seconds through a single platform that connects real-time product and customer data. More than 400 retail brands, including Staples, Tommy Hilfiger, Perry Ellis, Teleflora and Best Buy Canada, use Bluecore to deploy triggered communications across email, social media, search and display. Bluecore’s AI-driven decisioning engine determines the timing and content for the next-best communication based on insight into individual shoppers’ onsite behaviors and how specific product shifts influence their actions. All of this drives relevance for shoppers and increased revenue with less effort for brands. Learn more at www.bluecore.com.

Media Contact:

Kieran Powell, kieran@bluecore.com