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Bluecore Joins Salesforce Partner Program to Drive Customer Success with Salesforce Commerce Cloud

New York, New York | February 14, 2017

Bluecore delivers real-time data ingestion, decisioning and channel orchestration to help Commerce Cloud customers deploy easier, more effective campaigns

Bluecore, the leading retail marketing technology company, powering individualized interactions by unifying customer and catalog data, today announced that it has joined the Salesforce Partner Program in support of Salesforce Commerce Cloud, the fastest path to unified commerce. Commerce Cloud enables brands to provide personalized experiences for shoppers that span web, mobile, social and in-store. And now, as part of the world’s #1 CRM platform – Salesforce – brands can deliver completely unified experiences for customers that extend beyond commerce to include marketing, customer service and more

The Bluecore integration with Salesforce Commerce Cloud enables customers to easily implement Bluecore’s technology on their storefronts in minutes via Commerce Cloud’s cartridge system. Bluecore’s simple point-and-click interface helps marketers capture powerful, real-time behavioral and catalog data to deliver personalized, high-performing campaigns across numerous marketing channels. This deep site integration – which unifies data from onsite customer browse search and purchase activity, along with product catalog activity like price fluctuations and inventory changes without product feeds – not only allows for more personalized and timely communications, but it can also help retailers generate highly targeted audiences for precision targeting across additional channels.

The Salesforce Partner Program is the industry’s largest “born in the cloud” partner program, empowering consultants, ISVs, VARs, agencies and other partners to drive customer success using the Salesforce Customer Success Platform. Through a combination of business, technology and marketing benefits, and the world’s largest business app marketplace – the AppExchange – the Salesforce Partner Program helps partners of all sizes and industries build successful businesses that leverage the Salesforce platform.

Comments on the News

“Our technology helps Commerce Cloud customers leverage their investment in new ways. We provide marketers with more customer insights in real time so they can make smarter decisions, without having to wrangle intel from their IT teams or from various channel owners. Bluecore’s real-time decisioning platform empowers marketers to take immediate action – prioritizing the shopper’s intent, and then determining the message that will best urge that customer to interact.”

“Everything and everyone is becoming more connected and smarter than ever before,” said Alan Bunce, VP of Product Marketing, Salesforce. “By joining the Salesforce Partner Program in support of Commerce Cloud, Bluecore is joining the world’s largest community of born-in-the-cloud partners who are committed to innovating on the Salesforce platform and driving customer success.”

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Bluecore is a retail marketing technology company that empowers marketers to launch any personalized campaign in 60 seconds through a single platform that connects real-time product and customer data. More than 400 retail brands, including Staples, Tommy Hilfiger, Perry Ellis, Teleflora and Best Buy Canada, use Bluecore to deploy triggered communications across email, social media, search and display. Bluecore’s AI-driven decisioning engine determines the timing and content for the next-best communication based on insight into individual shoppers’ onsite behaviors and how specific product shifts influence their actions. All of this drives relevance for shoppers and increased revenue with less effort for brands. Learn more at

The Salesforce Commerce Cloud empowers retailers to unify customer experiences across all points of commerce, including web, social, mobile and store. From shopping to fulfillment to customer service, the Commerce Cloud delivers 1-to-1 shopping experiences that consistently delight customers, driving increased engagement, loyalty and conversion. With embedded predictive intelligence and a robust partner ecosystem, the Commerce Cloud helps retailers deliver superior customer experiences for retailers, from planning to launch and beyond.

Media Contact:

Kieran Powell,