Bluecore unveils Bluecore Communicate™, Email Reimagined for Performance and Personalization at Scale in Retail

  Get the Scoop

Bluecore Announces Lineup for Its 2018 Bluecore Summit

New York, New York | August 28, 2018

The Fourth Annual New York Summit Will Host More Than 200 Retailers, Making It One of Retail’s Most Prominent Events

Today, Bluecore, a retail marketing technology company that works with more than 400 retail brands to transform customer and product insights into next-best actions, announced the content and speaker lineup for its annual Bluecore Summit. This year’s 1.5-day summit will take place at the Hotel Eventi in New York City on September 12 and 13.

What started as an intimate 30-person event in 2015 has grown exponentially, with over 200 North American retailers expected to attend the 2018 event.  The format of this year’s summit will be a large-scale think tank, where high-ranking retail marketers and notable industry experts will share strategic and tactical details of their current and upcoming programs. Guided workshops and planned networking opportunities will lend to additional peer-to-peer insight sharing.  

All planned programming will revolve closely around a central theme: Creating relevant experiences and driving performance at the intersection of customer interactions with product behaviors.

This year’s agenda includes talks from more than 20 retail brands, analysts, venture capitalists and Bluecore executives.

Featured Programming Will Include:

“Where the Opportunities Lie for Retailers: An Evaluation of the Industry, Technology and Shoppers” – David Court, Partner, McKinsey

“Drive Traffic, Acquire Customers. Retain. Repeat: Pura Vida’s Guide to a Healthy Funnel” – Griffin Thall, CEO, Pura Vida Bracelets

“Being Prepared for Trends you Will Encounter in the Coming Years: A Look at Identity Through the Lens of Adtech vs. Martech” – Terence Kawaja, CEO & Founder,  Luma Partners

“Intelligently Expand Your Email Program Beyond Triggers” – Justin Roisman, Senior Manager, Perry Ellis

“We are honored to host some of the retail industry’s most advanced thinkers and operators at the Bluecore Explore Summit. Many of our best product advancements have come from energizing discussions that are led by our customers at this event. This year we look forward to amplifying the learnings to drive better marketing performance for over 200 retail attendees.”

Retailers not already attending the Bluecore Summit are welcome to attend by registering here. Members of the press are also encouraged to attend and can RSVP by contacting kieran.powell@bluecore.com.

ABOUT BLUECORE

Bluecore is a retail marketing technology company that empowers marketers to launch any personalized campaign in 60 seconds through a single platform that connects real-time product and customer data. More than 400 retail brands, including Staples, Tommy Hilfiger, Perry Ellis, Teleflora and Best Buy Canada, use Bluecore to deploy triggered communications across email, social media, search and display. Bluecore’s AI-driven decisioning engine determines the timing and content for the next-best communication based on insight into individual shoppers’ onsite behaviors and how specific product shifts influence their actions. All of this drives relevance for shoppers and increased revenue with less effort for brands. Learn more at www.bluecore.com.

Media Contact: Kieran Powell, kieran.powell@bluecore.com