Bluecore unveils Bluecore Communicate™, Email Reimagined for Performance and Personalization at Scale in Retail

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Bluecore Announces Salesforce Marketing Cloud Integration on Salesforce’s AppExchange, the World’s Leading Enterprise Apps Marketplace

New York, New York | February 15, 2018

eCommerce marketers can now benefit from better audience segmentation, faster email campaign deployment

Bluecore today announced its integration with Salesforce Marketing Cloud on the Salesforce AppExchange, empowering businesses to connect with their customers, partners and employees in entirely new ways. By unifying customer, behavior and catalog data, Bluecore enables retail and eCommerce companies to create highly personalized customer experiences and messages that result in improved engagement levels and performance.

Built on the Salesforce Platform, Bluecore’s Marketing Cloud integration is currently available on the AppExchange at


Bluecore’s integration with the Salesforce Marketing Cloud app gives Marketing Cloud customers direct access to retail-specific insights and audiences, enabling retail and eCommerce customers to individually and dynamically tailor each message based on combined customer behavior and catalog data. For example, a retailer can now easily react to price reductions on hundreds or thousands of individual products by automatically sending personalized emails to customers who previously viewed a product and are known to respond to specific discounts. Bluecore can also predict when a consumer is likely to run out of a regularly used product, even one that is not thought of as replenishable, allowing marketers to proactively send a reminder email through Salesforce Marketing Cloud before the consumer purchases it elsewhere.

“Everyone and everything is getting smarter and more connected than ever before, and companies are looking to transform the way they connect with customers, partners and employees,” said Kori O’Brien, SVP, ISV Sales, Salesforce. “By leveraging the power of the Salesforce Platform, Bluecore provides customers with the ability to drive deeper levels of personalization and increased loyalty.”

“Bluecore is focused on helping marketers reach their goals,” said Fayez Mohamood, CEO of Bluecore. “Partnering with Salesforce through the AppExchange gives our customers a faster way to create and execute individually tailored, high-performance campaigns at scale. We are pleased to be partnering with Salesforce to create a better experience for our customers and their consumers.”

About Salesforce AppExchange

Salesforce AppExchange, the world’s leading enterprise cloud marketplace, empowers companies to sell, service, market and engage in entirely new ways. With more than 4,000 solutions, 5 million customer installs and 70,000 peer reviews, it is the most comprehensive source of cloud, mobile, social, IoT, analytics and artificial intelligence technologies for businesses.   

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Bluecore is a retail marketing technology company that empowers marketers to launch any personalized campaign in 60 seconds through a single platform that connects real-time product and customer data. More than 400 retail brands, including Staples, Tommy Hilfiger, Perry Ellis, Teleflora and Best Buy Canada, use Bluecore to deploy triggered communications across email, social media, search and display. Bluecore’s AI-driven decisioning engine determines the timing and content for the next-best communication based on insight into individual shoppers’ onsite behaviors and how specific product shifts influence their actions. All of this drives relevance for shoppers and increased revenue with less effort for brands. Learn more at

Media Contact: Kieran Powell,