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Bluecore Becomes Oracle PartnerNetwork Silver Level Partner

New York, New York | February 13, 2018

Application helps Marketers Unify Product and Behavioral Data, Drive Revenue Growth

Bluecore, a retail marketing technology company that brings together website, customer and live product insights to match customers with the products they love, today announced that it has become a Silver Partner in the Oracle PartnerNetwork (OPN) Specialized program. As a Silver Level member, Bluecore helps eCommerce marketers view behavioral and product data in a single customer experience platform, create more meaningful audience segments, and immediately target those consumers across a variety of channels.

Bluecore enables eCommerce marketers to individualize customer interactions across email, website, display and social by unifying product catalog and customer behavior data. More than 400 brands and retailers, including Express, Staples, Blue Nile and Sephora, use Bluecore’s platform to drive revenue growth and improve margins. Bluecore acts as an intelligent decisioning layer for eCommerce companies, powering individualized and triggered communications. The platform ingests terabytes of catalog, behavior and transaction data in milliseconds and calculates intent and optimal messages on the fly to enable instant and dynamic marketing actions.  

“Brand marketers must find smarter and faster ways to leverage their data and build more meaningful campaigns. The industry doesn’t have time for time-consuming data integrations or IT involvement – these marketers must be empowered to act on their own when a marketing opportunity strikes,” said Fayez Mohamood, CEO of Bluecore. “As part of the Oracle PartnerNetwork, we’re helping marketers in the Oracle ecosystem better understand their customers and deploy personalized, real-time campaigns that drive more revenue.”

With its Silver status, Bluecore has the ability to develop, sell and implement Oracle’s 1-Click product portfolio, allowing the decisioning platform to increase competitive positioning and profitability with midsize companies. In addition, Bluecore receives the benefit of being able to leverage the OPN Portal tools and resources and experts within the Oracle Partner Business Center to increase their market knowledge and ability to maximize customer sales and retention with Oracle. Silver Level partners also are eligible for discounts on Oracle training, lead registration via Open Market Model, entry into the Oracle Solutions Catalog, discounts on Oracle Linux and Oracle VM Support and more.

For more information about the benefits of becoming an OPN Silver level partner, please visit: http://www.oracle.com/us/partnerships/index.htm. For information about Bluecore, visit: www.bluecore.com.

ABOUT BLUECORE

Bluecore is a retail marketing technology company that empowers marketers to launch any personalized campaign in 60 seconds through a single platform that connects real-time product and customer data. More than 400 retail brands, including Staples, Tommy Hilfiger, Perry Ellis, Teleflora and Best Buy Canada, use Bluecore to deploy triggered communications across email, social media, search and display. Bluecore’s AI-driven decisioning engine determines the timing and content for the next-best communication based on insight into individual shoppers’ onsite behaviors and how specific product shifts influence their actions. All of this drives relevance for shoppers and increased revenue with less effort for brands. Learn more at www.bluecore.com.

ABOUT ORACLE PARTNERNETWORK

Oracle PartnerNetwork (OPN) is Oracle’s partner program that provides partners with a differentiated advantage to develop, sell and implement Oracle solutions. OPN offers resources to train and support specialized knowledge of Oracle’s products and solutions and has evolved to recognize Oracle’s growing product portfolio, partner base and business opportunity. Key to the latest enhancements to OPN is the ability for partners to be recognized and rewarded for their investment in Oracle Cloud. Partners engaging with Oracle will be able to differentiate their Oracle Cloud expertise and success with customers through the OPN Cloud program – an innovative program that complements existing OPN program levels with tiers of recognition and progressive benefits for partners working with Oracle Cloud. To find out more visit: http://www.oracle.com/partners.

Media Contact: Kieran Powell, kieran.powell@bluecore.com