Bluecore unveils Bluecore Communicate™, Email Reimagined for Performance and Personalization at Scale in Retail

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Bluecore Launches Application on Oracle Marketing AppCloud

New York, New York | July 25, 2016

Bluecore Helps Marketers Deploy Faster, More Targeted Email Campaigns Through Integration to Oracle Marketing Cloud

Bluecore, a retail marketing technology company empowering marketers to take immediate action on behavioral and product data, today announced that it has launched an email application now available on the Oracle Marketing AppCloud. This new application helps marketers quickly leverage customer behavior and product catalog data to deliver data-driven triggered and hyper-personalized broadcast email with Oracle Marketing Cloud. The Oracle Marketing AppCloud is one of the industry’s most comprehensive marketing technology ecosystems, offering Oracle customers a broad set of marketing apps and data services to extend and optimize their technology investments.

Oracle Marketing Cloud provides chief marketing officers (CMOs) and their teams with data-driven solutions to simplify marketing resources and deliver more personalized, customer-centric experiences across every channel to attract and retain ideal customers. These modern marketing solutions connect cross-channel, content, and social marketing with data management and activation, for enterprise B2B and B2C marketers on a single system of record.

Bluecore’s triggered and personalized broadcast email enables Oracle Marketing Cloud customers to easily generate unique audiences based on behavioral data and predictive algorithms to deliver precise email messages that convert. The application’s campaign management feature connects audience creation and experience management in a single workflow, allowing marketers to create and deliver timely, personalized messages without involving IT departments for constant maintenance or fixes. The simple and fast data ingestion process allows marketers to launch multiple email triggers or broadcast sends in a matter of weeks.

“Our products are focused on making marketing easier and enabling brand owners to act quickly on their customer data,” said Fayez Mohamood, co-founder and CEO of Bluecore. “All of our applications are layered on top of a marketer’s existing workflow or technology, so there’s no lengthy integration period or need to learn a new tool.”

Oracle Marketing Cloud customers can visit Bluecore in the Oracle Cloud Marketplace to install the application and begin implementing Bluecore in Oracle Marketing Cloud.

Bluecore is a retail marketing technology company that empowers marketers to launch any personalized campaign in 60 seconds through a single platform that connects real-time product and customer data. More than 400 retail brands, including Staples, Tommy Hilfiger, Perry Ellis, Teleflora and Best Buy Canada, use Bluecore to deploy triggered communications across email, social media, search and display. Bluecore’s AI-driven decisioning engine determines the timing and content for the next-best communication based on insight into individual shoppers’ onsite behaviors and how specific product shifts influence their actions. All of this drives relevance for shoppers and increased revenue with less effort for brands. Learn more at

Oracle Marketing AppCloud expands the industry’s most comprehensive marketing technology ecosystem. With apps from the Oracle Marketing AppCloud, customers can easily find and integrate leading digital marketing capabilities and data to build a customer-centric digital dialogue and deliver a more personal and targeted cross-channel marketing experience.

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Kieran Powell,