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Bluecore’s Sarah Cascone Named One of DMN’s 14 “Women to Watch”

New York, New York | July 18, 2018

Cascone Recognized By Prestigious Marketing News Organization as One of Marketing’s “Best and Brightest”

Today, Bluecore, a retail marketing technology company that works with over 400 retailers to transform customer and product insights into next-best actions, announced that its Senior Marketing Manager and number 21 hire, Sarah Cascone, was recognized as one of DMN’s fourteen “Women to Watch,” as part of this year’s DMN Hall of Femme. Cascone was recognized for her work designing marketing strategies that drive awareness and directly influence sales.

Leading industry publication DMN focuses on providing digital and data-driven marketing analysis, research and content. Their Hall of Femme awards, under which the “Women to Watch” honor falls, recognizes an elite group of leading women in the marketing industry. This year’s honorees represent a wide variety of industries and organizations—from well-known consumer brands such as Lenovo and Barnes & Noble, to thriving business-to-business companies.  

“It is an honor to be recognized by such an influential panel and to be included among this group of successful women,” said Cascone. “This recognition is a nod to the advancements Bluecore is making in retail marketing, as well as the leadership role women have assumed in this field.”

“Sarah is more than a woman to watch; she’s a force to be reckoned with,” said Fayez Mohamood, CEO of Bluecore. “Sarah joined Bluecore when the company was in its earliest stages with our first product and just a handful of customers. She built a core part of our demand strategy from scratch, focusing on event marketing, including the inception and development of our annual Bluecore Summit, which she’s grown from a community of 30 retailers in 2015 to an expected 250 retailers this September. Bluecore has benefited greatly from Sarah’s contributions and guidance.”

A full list of the Hall of Femme honorees can be found here.


Bluecore is a retail marketing technology company that empowers marketers to launch any personalized campaign in 60 seconds through a single platform that connects real-time product and customer data. More than 400 retail brands, including Staples, Tommy Hilfiger, Perry Ellis, Teleflora and Best Buy Canada, use Bluecore to deploy triggered communications across email, social media, search and display. Bluecore’s AI-driven decisioning engine determines the timing and content for the next-best communication based on insight into individual shoppers’ onsite behaviors and how specific product shifts influence their actions. All of this drives relevance for shoppers and increased revenue with less effort for brands. Learn more at

Media Contact: Kieran Powell,