Bluecore Teams Up With Magento Commerce To Equip Retailers With Enhanced Opportunities For Personalized Customer Interactions
New York, New York | March 20, 2018
New Retail Intelligence Offering Will Activate Retailers’ Live Product Sets, Use Insights to Pair Products and Communications with Customers
Bluecore, a retail marketing technology company that brings together website, customer and live product insights to match customers with the products they love, today announced its technology partnership with Magento Commerce. Together, Magento and Bluecore will equip merchants with new opportunities to interact with their customers through individualized communications deployed directly from the Magento platform. The new offering is now available in Magento Marketplace.
Magento offers a strong portfolio of open, cloud-based omnichannel solutions, including in-store, retail associate and order management, allowing merchants to successfully integrate digital and physical shopping experiences. Bluecore will complement the Magento platform’s existing technology by introducing new and relevant opportunities for customer interactions and a streamlined approach to driving more sales and more repeat purchases.
The partnership will empower retailers to build targeted audience segments and campaigns based on customer behaviors and live product data. Bluecore will also power trigger messaging in response to common eCommerce retail events, such as product price drops, pending customer churn and abandoned site searches.
“Magento is an ideal partner for Bluecore, as their platform addresses a number of evolving retail needs and caters to retailers who are already committed to customer-centric experiences,” said Fayez Mohamood, CEO of Bluecore. “This collaboration will help Magento merchants to drive more revenue through product catalog based personalization. This pairing will set a new industry standard for marketing in retail.”
Additionally, Bluecore will provide Magento retailers with product-informed insights and recommended actions based on predicted customer attributes, such as price sensitivities, product and category affinities and predicted customer lifetime value.
The Bluecore solution prioritizes fast and easy implementation with simple integrations and minimal development work as well as an intuitive user experience for retail and eCommerce marketers.
Bluecore is a retail marketing technology company that empowers marketers to launch any personalized campaign in 60 seconds through a single platform that connects real-time product and customer data. More than 400 retail brands, including Staples, Tommy Hilfiger, Perry Ellis, Teleflora and Best Buy Canada, use Bluecore to deploy triggered communications across email, social media, search and display. Bluecore’s AI-driven decisioning engine determines the timing and content for the next-best communication based on insight into individual shoppers’ onsite behaviors and how specific product shifts influence their actions. All of this drives relevance for shoppers and increased revenue with less effort for brands. Learn more at www.bluecore.com.
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