Bluecore Launches Integration with Oracle Commerce Cloud
New York, New York | December 13, 2016
Enables Greater Email Campaign Performance Via Developer-Free Site and Catalog Data Integration
Bluecore, the leading retail marketing technology company, powering individualized interactions by unifying customer and catalog data, and an Oracle Cloud Select partner and Silver level member of Oracle Partner Network (OPN), today announced the completion of a full integration with the Oracle Commerce Cloud.
With this new combined offering, retailers using Oracle Commerce Cloud can leverage Bluecore’s simple point-and-click interface to capture powerful, real-time behavioral and catalog data to deliver personalized, high-performing triggered emails. This deep site integration, which unifies data from onsite customer browse search and purchase activity, along with product catalog activity like price fluctuations and inventory changes without product feeds, not only allows for more personalized and timely email communications, but it can also help retailers generate highly targeted audiences for precision targeting across additional channels.
“Email is the single most important customer identifier a marketer can leverage. It transcends electronic mail, connecting brands and consumers across devices and across channels for true one-to-one communications,” said Fayez Mohamood, co-founder and CEO of Bluecore. “Using Oracle Commerce Cloud’s simple extension systems, online retailers can integrate Bluecore in minutes, without the help of a developer or having to set up cumbersome data feeds. It’s an incredibly simple and powerful tool for marketers who want to send smarter triggered emails that alert customers about everything from abandoned shopping carts to changes in searched product inventory or price, or new product categories. Online retailers can then leverage this customer data to build audiences for highly targeted email, social, display or on-site campaigns based on rich first-party data.”
The Oracle Commerce Cloud offers online retailers the ability to manage their online business – from catalog, payments, and promotions, to design, merchandising and search – within a single platform. Oracle Commerce Cloud features the latest commerce technology and is designed to ignite business innovation and rapid growth, while simplifying IT management and reducing costs.
The simple and fast data ingestion process allows marketers to launch multiple email triggers in a matter of weeks. Once integrated, Oracle Commerce Cloud customers can easily generate unique audiences based on customer and catalog data and the power of predictive algorithms to deliver personalized messages for use across a wide variety of marketing channels. The application’s campaign management feature connects audience creation and experience management in a single workflow, allowing marketers to create and deliver timely, personalized messages across channels.
Oracle Commerce Cloud customers can visit Bluecore in the Oracle Cloud Marketplace to install the application and begin implementing Bluecore in Oracle Commerce Cloud.
Bluecore is a retail marketing technology company that empowers marketers to launch any personalized campaign in 60 seconds through a single platform that connects real-time product and customer data. More than 400 retail brands, including Staples, Tommy Hilfiger, Perry Ellis, Teleflora and Best Buy Canada, use Bluecore to deploy triggered communications across email, social media, search and display. Bluecore’s AI-driven decisioning engine determines the timing and content for the next-best communication based on insight into individual shoppers’ onsite behaviors and how specific product shifts influence their actions. All of this drives relevance for shoppers and increased revenue with less effort for brands. Learn more at www.bluecore.com.
ABOUT ORACLE COMMERCE CLOUD
Oracle Commerce Cloud is the SaaS offering from the leaders and experts in commerce. The combination of its modern APIs, visual user tooling and intuitive design studio empower businesses to grow by focusing on brand differentiation and the customer experience. Businesses can now speed up the time to market by rapidly launching and extending feature-rich, responsive storefronts. For information, visit http://cloud.oracle.com/commerce.
ABOUT ORACLE PARTNERNETWORK
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