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Newegg Names Bluecore “Best Marketing Platform” in Annual Eggie Awards

New York, New York | February 8, 2018

AI-Enabled precision personalization platform recognized for advancing customer experience, increasing average order values and driving significant sales

Bluecore, a retail marketing technology company that brings together website, customer and live product insights to match customers with the products they love, was named “Best Marketing Platform” by Newegg in the 2018 Eggie Awards. Newegg recognized Bluecore for its unprecedented ability to create and target granular customer segments based on behaviors predicted at the product level, rather than in response to their transactions or behaviors alone. Now in their 14th year, the Eggie Awards recognize outstanding contributions from the company’s valued partners, vendors and customers.

“The 2017 calendar year was one of strong growth, most notably our global expansion into more than 50 countries. Scaling our business internationally at such a rapid pace would not have been possible without valuable contributions from our many partners,” said Danny Lee, CEO of Newegg. “The Eggie Awards celebrate those achievements and are a great way to kick off what we expect to be a similarly productive new year.”

Newegg discovered that while there are no lack of solutions that give retailers aggregated insights into their collective website visitors’ behaviors, trending products and other bulk engagement patterns, Bluecore let them drill down on each individual customer’s historical journey— from what promotions they responded to and products they viewed to which categories they searched and which products they added to their cart, purchased and/or abandoned.

Founded in 2013, Bluecore is changing the way brands understand and respond to very specific customer actions. By directly integrating with retailers’ product catalogs and tracking how individual customers are engaging with them, Bluecore is able to predict precisely what customers are most likely to respond to at each subsequent step along their journey.

“As retail has shifted online, retailers have struggled to match customers with the products they’ll love,” said Bluecore Co-Founder and CEO Fayez Mohamood. “Our customers have been using Bluecore’s platform to send personalized messages to their customers based on their product preferences.  This shift from batch messaging has led to significant improvements in conversion and revenue for our customers.  Newegg has allowed us to demonstrate what highly strategic email campaigns can mean for their bottom line. We’re honored to have been recognized for this work.”

Visit for a complete list of the Eggie Award winners.

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Newegg celebrates the Eggie Awards each year at the Consumer Electronics Show. Now in its 14th year, the coveted Eggie Awards recognize outstanding contributions from the company’s valued partners, vendors and customers. The 2018 Eggie Awards gala took place at the Omnia Nightclub at Caesars Palace on Jan. 11.


Newegg Inc. is the leading electronics-focused e-retailer in the United States. It owns and operates


Bluecore is a retail marketing technology company that empowers marketers to launch any personalized campaign in 60 seconds through a single platform that connects real-time product and customer data. More than 400 retail brands, including Staples, Tommy Hilfiger, Perry Ellis, Teleflora and Best Buy Canada, use Bluecore to deploy triggered communications across email, social media, search and display. Bluecore’s AI-driven decisioning engine determines the timing and content for the next-best communication based on insight into individual shoppers’ onsite behaviors and how specific product shifts influence their actions. All of this drives relevance for shoppers and increased revenue with less effort for brands. Learn more at