of marketers believe they can extract actionable insights from their marketing data with their existing technology stack
of marketers describe extracting actionable insights from their data as 'difficult' or 'very difficult'
New Technologies Unlock Critical Data and Enables Marketing Success
Let's cut to the chase, why should you go ahead and download this whitepaper? Any of these sound like you?
1. You're a retailer swimming in customer data (yay!) but you're overwhelmed and the water is ice cold (boo!). You need some clarity.
2. You're an executive who has to plan out what technologies will set your team up for success in the years to come. You need data to make smart choices.
3. You just love marketing tech and want to hear how other marketers currently think about solving tough problems.
Whatever the motivation, this report from research firm Blue Nile Research will evaluate marketers' strong predisposition to existing technology providers and ultimately what is holding them back from unlocking revenue through data.